Four moves. No mystery.
A narrative is not a slogan. It is a plan with evidence behind it, a calendar in front of it and someone watching the results. Here is exactly how we build one.
Start with an auditFrom milestone to media.
Your organization already makes news. A launch, an appointment, a result, a partnership, an expansion. Most of it is announced the day it happens and forgotten by the weekend.
We map your next twelve months of milestones, then line each one up with the moments when your audiences are actually listening. The result is a story that builds, instead of a series of announcements that fade.
Launch announced · Week 21 · Month 5
Illustrative example. Drag the milestone, or focus it and use the arrow keys. Your real plan is built from your own twelve-month calendar.
Audit
We begin with evidence, not opinions. (Including ours.)
- What we do
- A media audit, a brand analysis, a stakeholder map and a scan of how your competitors are being described
- What you get
- A plain-language audit report and a live readout with your leadership team
- How long
- Two weeks
- What we need from you
- Access to your communications materials and one hour with each key leader
Architect
The narrative, the messages and the plan, before a naira is spent.
- What we do
- Define the core narrative, the messages for each audience, the channels and the measures of success
- What you get
- A twelve-month narrative plan, a message framework and a set of agreed KPIs
- How long
- Two weeks
- What we need from you
- Your milestone calendar and a decision-maker who can approve the plan
Activate
PR, media, content and campaigns, run like one orchestra instead of four soloists.
- What we do
- Media relations, strategic media buying and placement, content and campaign production, executive visibility, event coverage
- What you get
- One coordinated plan, one account team and one weekly rhythm
- How long
- Ongoing, with a clear plan from the first week
- What we need from you
- Fast approvals and access to the people with the stories
Assure
We track what the market says and report it plainly, including the inconvenient parts.
- What we do
- Real-time media listening, sentiment tracking, reputation and risk analysis, campaign optimisation
- What you get
- A monthly report, a quarterly strategy review and an early warning when something needs your attention
- How long
- Ongoing
- What we need from you
- A named contact for urgent issues
The first ninety days of an engagement.
Weeks 1–2
Audit
We listen, measure and map
Weeks 3–4
Architect
We agree the narrative, the plan and the KPIs
Weeks 5–12
Activate
The plan goes live; weekly check-ins begin
Weeks Monthly from week 5
Assure
First report and optimisation; quarterly review follows
Three ways to work with us.
Media and Reputation Audit
Best for
Organizations that want evidence before committing
How it works
Two weeks, fixed scope; the fee is credited toward a retainer if you continue
Retainer
Best for
Organizations that need a steady, coordinated media presence
How it works
Monthly partnership with a dedicated account team
Campaign
Best for
A launch, an expansion or a moment that cannot go wrong
How it works
A defined project with a clear start, end and measure of success
Not sure which one fits?
That is a perfectly good reason to talk.