Short enough for a coffee break. Useful enough to forward.

The first six.

1. No. 1

   What does a PR retainer actually include?

   Most retainers are described in a sentence and delivered in a fog. Here is what should be on the page.

   For buyers hiring their first or next agency

2. No. 2

   The first 90 days in Nigeria: a media plan for foreign companies

   You have one chance to introduce yourself. Here is how to make it count.

   For companies entering the market

3. No. 3

   Your CEO's silence is also a message

   What leaders communicate when they say nothing, and how to choose it.

   For communications leaders

4. No. 4

   Five questions to ask before spending a naira on media

   A short list that saves a lot of regret.

   For cmos and finance leaders

5. No. 5

   How to read a sentiment report without being fooled by it

   Numbers can reassure or mislead. How to tell which.

   For communications and risk teams

6. No. 6

   From milestone to media: planning a year of announcements that build

   The calendar behind a story that grows instead of fading.

   For leadership teams