Safe hands, quietly.
You are trusting us with your reputation. Here is exactly how we earn that trust, and keep it.
Our five commitments.
- 01
Confidentiality
A signed non-disclosure agreement before our first working session. Your strategy, data and plans are shared only with the people on your account team.
- 02
Reporting
A written report every month by the 5th, plus a quarterly strategy review with your leadership. Numbers are reported as they are, including the inconvenient ones.
- 03
Access
A named account lead you can call. Urgent issues are acknowledged within 30 minutes.
- 04
Governance
Every deliverable is reviewed by a partner before it reaches you. Every claim we make on your behalf is documented.
- 05
Honesty
If a plan is not working, we tell you early and propose the fix.
Handling sensitive information.
- Information is shared on a need-to-know basis within our team.
- Client files are stored securely with restricted access.
- We do not publish or name any client without written approval.
- At the end of an engagement, your materials are returned or securely deleted on request.
Handling a crisis.
Within
1 hour
Acknowledge the issue and assemble the response team
Within
4 hours
Deliver a holding statement and a situation summary for your approval
Within
24 hours
Present a response plan with spokespeople, channels and next steps
Within
Afterwards
Monitor the response and report on how the story develops
Conflicts of interest.
We do not work simultaneously with two direct competitors on the same account type without your written consent.
What a Gatewood report looks like.
- One-page summary
- The three things you need to know this month
- Coverage and reach
- Where you appeared, how often and to whom
- Sentiment
- How the market is describing you, and how that has changed
- Competitor watch
- What others are saying, and where you stand
- Risks and early warnings
- Anything that needs attention before it grows
- Next 30 days
- What we will do, and what we need from you
- Spend and value
- What was invested and what it returned
Questions about how we work together?
Ask them before you sign anything.